Definition of

Promote

  1. (verb, social) contribute to the progress or growth of
  2. (verb, social) give a promotion to or assign to a higher position
    Women tend not to advance in the major law firms
    I got promoted after many years of hard work
  3. (verb, communication) make publicity for; try to sell (a product)
    The company is heavily advertizing their new laptops
  4. (verb, competition) be changed for a superior chess or checker piece
  5. (verb, competition) change a pawn for a better piece by advancing it to the eighth row, or change a checker piece for a more valuable piece by moving it to the row closest to your opponent

via WordNet, Princeton University

Antonyms of Promote

demote

Origin of the word Promote

  1. late 14c., "to advance (someone) to a higher grade or office," from L. promotus, pp. of promovere "move forward, advance," from pro- "forward" + movere "to move" (see move). General sense of "to further the growth or progress of (anything)" is from 1510s. Promoter "one who promotes" is from mid-15c.; financial sense of "one who leads in formin… more

via Online Etymology Dictionary, ©2001 Douglas Harper

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